Gelman Assignment 4 Reflection

Image of multiple Coca-Cola Recycling bins- Coke Recycling Website

Image of multiple Coca-Cola Recycling bins- Coke Recycling Website

For Assignment 4, we were asked to do a video essay with structure. I decided to focus my project on a recycling event held on campus by Campus Vending and Coca-Cola. The Recycling Education Vehicle came to campus and served as an interactive tool to teach students on how to properly recycle. When I first read the flyer, the words “interactive” and “games” stuck out to me. Because they were action verbs, I felt as though it would be a great event to capture on video, as action shots would allow the piece to properly flow.

Here is an image of my Assignment 4 Storyboard

Here is an image of my Assignment 4 Storyboard

Overall, I felt as though the shooting went well. I had a short window to film, and unfortunately there were not that many people visiting the workshop. However, while I was grabbing my B Roll of the specifics of the truck, a student, David Lam, luckily needed to charge his phone at the sustainable bike charging station at the vehicle. He then proceeded to use the equipment and was wiling to talk to me about sustainability, as he was also a big advocate. Because of his knowledge of sustainability, it was a great to get his insight on the topic. In regards to my other interview, I interviewed the representative at the event, Ray. He was very helpful and excited to share his recycling pitch, but he was very hesitant to tell me his name, and would not spell out his name due to his worry on the legal side. In hindsight, I wish I would have thought of that first, as Coca-Cola or IMG Live who he works for, are big corporations that can get in trouble from a small statement that one of their representatives makes.

When looking at the shooting, because the event was so interactive, it gave me some great footage. I especially liked the footage I took of the bike. As Professor Collins says, you have to get down and dirty, so I got down on the ground to grab some of the shots behind the bike and the bike spoke. It gave a great B roll angle to go along with the speaker. The editing process was not too bad, as it was fairly similar to editing the photo essay. The hard part was syncing the audio with the video, as I recorded my best quality audio on my digital recorder, and then tried to pair it with the video. Overall, I feel as though the assignment told a good story. While it doesn’t have the same beginning, middle and end like a sporting event, it tells the story in the sense of what the purpose of the event is. The beginning establishes who is running the workshop and what they do. The middle establishes student input and the end leaves a lasting message as a person is correctly using the touch screen to show they have learned their lessons on recycling through the workshop.

When looking at how I wrote my news article, I chose to write it chronologically. I decided to put the details of the event first, as it was timely and then rounded it out with the background information to end the article. I felt as though this was a fitting theme, and could drastically change depending on the story.

While this assignment was a little harder, because it was with video, it was much more enjoyable, and I feel as though I captured it pretty well.

 

Here is a link to the video.

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