Love Smith’s impact on sales, Assign4Kaufman

Since signing at the University in April, local businesses, the Athletic Department and students have experienced a change in school spirit. After speaking with Gameday Spirit retail manager, Cory Shumard, it is clear that sales have increased drastically. Especially, sales of the Lovie T-shirt released by the athletic department.

The Illini nation has been gobbling those up and it feels like those items almost seem to go out the door as fast as they come in,” Shumard said. “So, We have been very happy with keeping up with that and we are going to ride that horse as long as we can.”

Marketing assistant in the Athletic Department, Stephanie Bailen explained the day Lovie was hired the department sold 35 thousand dollars worth of tickets.

“It definitely brought a lot more notoriety to U of I sports because when I came here as a Freshman I didn’t even consider the football games,” said Louis Sagan Junior in LAS.

To hear the audio story click here.

1 thought on “Love Smith’s impact on sales, Assign4Kaufman

  1. Olin, Sera L

    Hi Elyssa!
    First of all, I really like the story idea! It is very timely and a very close to all of us here at University of Illinois. The topic kept my attention, so I really liked that as well. You had a great introduction with clear narration and powerful but concise soundbites.
    Just a few things to keep in mind for your next assignment, first, make sure you spell your title right!! It must have been a typo, but make sure that is right because it is the first word of your title. Second, although I liked the soundbites, I think the levels could have been raised a little higher. Additionally, when you interview, do not be afraid to get right in their faces so you have clear, loud audio. Lastly, I liked the nat sound of gameday, but I think I would have liked to hear some nat sound of the Fighting Illini scoring a touchdown or something, just a stylistic suggestion.
    Otherwise, great job! Look forward to the next one!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.