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Raising Cold Cash for a Good Cause

I had never heard of the Polar Plunge before, but by the end of this assignment I was pleasantly surprised by how cool of an event this is. It seems like it would be a lot of fun and a great cause. I kind of want to go out and shoot the next one that comes to town now!

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Polar Plungers get very creative with their costumes, it’s just more fun that way!

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Polar Plunge : An Icy Dip

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Jimmy Fallon takes a Plunge in style
Photo Credit: The Associated Press

Every year, thousands of people take the Polar Plunge. Each plunge serves as a benefit. TheIllinois Polar Plunge helps raise money for the Illinois Special Olympics. The Plunge is very popular among community members, celebrities, and local officials.

Jimmy Fallon tweeted to Mayor Rahm Emmanuel that he would be plunging into Lake Michigan.

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Plunging for a special cause: Annual Polar Plunge raises $2 million for Special Olympics Illinois

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Polar Plungers make a splash in Illinois in 2013.
Photo courtesy of Special Olympics Illinois.

In the usual wintry months of February and March, thousands of people are seen diving and splashing into the deep freezing waters. But they aren’t facing the bitter temperatures just for fun. They’re plunging for a special cause – the Polar Plunge, which raises money for the Special Olympics athletes.

This year, there were 20 different locations in Illinois for the annual Polar Plunge event, and over $2 million was raised for the Special Olympics Illinois athletes by more than 7,000 participants.  In the last 15 years, the event has raised $10.2 million with more 40,000 people taking the plunge.

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