Releasing Your Own Music

Musicians are utilizing the Internet to self-publish their own work

Sean Neumann

Photo of Eli Tracy listening to music he published

 

The dawn of the Internet changed a lot of things in our lives, but the music industry was completely spun around with this new tool for artistry.

Musicians used to have to “make it” and sign a record deal before actually getting the chance to record and release their own music, but now with the advantages of the Internet, anyone with a microphone and some time on their hands can put out an album all by themselves.

First came Myspace.com, allowing musicians to create networks of fans and friends, and getting their music out into the world for free. But in 2008, Bandcamp.com changed the way do-it-yourself musicians were able to promote their music throughout this online community that was created.

The music streaming service is free for artists to use to upload both music and merchandise. Artists can then decide how much they will charge fans for their releases. Most often, bands put their music online for free, allowing fans to download at will.

The path for Bandcamp.com was paved by the popular band Radiohead, who released their seventh studio album, In Rainbows, via a pay-what-you-want system. The release was considered revolutionary by publications across the world and inspired a new generation of musicians to begin utilizing the Internet to their full advantage.

This act and the subsequent birth of Bandcamp.com has allowed musicians to survive without the reliance on a record label. This new medium has also allowed new artists to emerge, having most likely had no chance at exposure prior to the age of the Internet. And some artists are even able to make a living off the newfound process.

Since 2008, musicians have made over $100 million through the use of Bandcamp.com, according to The Guardian. The websites’ chief executive Ethan Diamond said albums are being downloaded every five seconds, adding up to 16,000 album purchases per day.

Most artists electing to use the website are doing so in order to find a platform to expose their music on, but with artists earning money through this new medium, the world of music has evolved into something unheard of before the age of online.

Check out this “how to” video in order learn how you can release your own music online.

Reflection:
Assignment 5 was the toughest assignment for me to make this semester.

I found it difficult to pack a lot of information into a minute and a half piece in order to successfully teach a viewer the proper way to accomplish what the video set out to do. The filming and editing was easy for me, now that we’ve had a few assignments to get used to the process, but now that there were tough decisions to make during those portions, the assignment became more difficult.

Storyboard - Sean Neumann - JOUR215

Sean Neumann’s original storyboard

Here is my story board for my original plan:

It was hard to fit so many of the required steps into the final video, especially when the I found the video could have been more informative had it been less steps to show viewers. I found myself breaking down steps in order to create more just to fill out the assignment. This does give more detail on how to release your own music, but with more detail I should have used more time in the video to better explain the process.

I chose to use an interview in order to explain the process step by step, asking a local musician (Eli Tracy) to explain how he made his own music. This was also difficult because it forced me to balance my video around the amount of time he talked about each step.

However, I feel that it’s an important thing to teach people who are interested in making music, so I am happy with the final product I made. Hopefully this will be able to better explain the process of making music to someone who has never tried before or previously been able to figure out how to do it.

 

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